Everything Is Clear

A mother and daughter reading a cook book together in the kitchen wearing Izipizi glasses, photographed by Matthew Brown.
A mother and daughter reading a cook book together in the kitchen wearing Izipizi glasses, photographed by Matthew Brown.
Izipizi red and green glasses in a tabletop cooking enviroment to help the wearers read the recepe together. Photogrpahed by Matthew Brown.
Izipizi red and green glasses in a tabletop cooking enviroment to help the wearers read the recepe together. Photogrpahed by Matthew Brown.

SPECULATIVE Client

Izipizi

Year

2024

Location

Surrey, UK

Info

“Everything Is Clear,” was inspired by IZIPIZI’s brand ethos, “glasses that make you smile.” The concept explores how glasses help people appreciate the finer details of life and highlight how even the smallest moments can hold significance. The project aims to convey a fresh, approachable, and fun style that aligns with IZIPIZI’s vision of combining both style and function. I aimed to capture the emotional closeness between the wearers and their eyewear. Half of the project focuses on the intimate connections between people as they share moments together, highlighting how eyewear can enhance those shared experiences and make them possible. The other half focuses on the connection the glasses create between the wearer and their environment/activity, emphasising how glasses are not just a functional accessory but also a part of the self-identity.

Credits

Photography & Retouching: Matthew Brown

Talent:

Cooking Image: Emma Young & Lola Young

Bedtime Image: Andy Brown & Finlei Brown

Reading Image: Darren Young

Cycling Image: Dani Futter

A man wearing brown Izipizi glasses, photographed by Matthew Brown.
A man wearing brown Izipizi glasses, photographed by Matthew Brown.
Brown Izipizi glasses resting on a newspaper photographed by Matthew Brown.
Brown Izipizi glasses resting on a newspaper photographed by Matthew Brown.
A father wearing colourful speckeled Izipizi glasses reading his daughter a bedtime story, photographed by Matthew Brown.
A father wearing colourful speckeled Izipizi glasses reading his daughter a bedtime story, photographed by Matthew Brown.
Colourful speckeled Izipizi glasses on a childs nightstand. Photographed by Matthew Brown.
Colourful speckeled Izipizi glasses on a childs nightstand. Photographed by Matthew Brown.
A girl cycling wearing Izipizi glasses, photographed by Matthew Brown.
A girl cycling wearing Izipizi glasses, photographed by Matthew Brown.
Izipizi glasses in the front basket of a bike, photographed by Matthew Brown.
Izipizi glasses in the front basket of a bike, photographed by Matthew Brown.